Logit Research
Logit Research is an Independent Marketing Research Consultancy focused around adding value to our clients' survey research projects through the use of advanced Multivariate Statistical and Modelling techniques. We are also the exclusive UK partners of Statistical Innovations Inc. for the promotion of and distribution of their Correlation Component Regression methodology which is set to revolutionise the way in which predictive models are built. We offer a portfolio of complementary tools and services and provide thoughtful and tailored advice to our clients. We also provide ad-hoc consultancy around more "nuts and bolts" research issues such as sample frame design and weighting, drawing on over two decades of experience in the Market Research Industry.Our raison d'etre is clear and effective communication with our clients, including the provision of presentation-ready outputs.
Since its establishment in 2004, Logit has worked directly with 50+ agencies and consultancies on hundreds of projects for their end-clients.
Our statistical modelling activity (in the last year alone) covers fields as diverse as Pharmaceutical, Healthcare, Petrochemical, IT, Technology, Telecommunications, FMCG research in the Food, Drink, Cleaning, Sanitation & Baby-care markets, Public Transport, Motor Vehicles, Financial Services, Media, Gambling & Gaming and Politics & Cultural Trends.
Our clients include some of the foremost names in survey research in the UK as well as many specialist consultancies with big reputations in specific markets. Their clients include the leading brands and blue-chips in the industries above, with whom we frequently work within the context of the wider project team.
We look forward to continuing our mission to deliver state-of-art statistical modelling to our clients & their clients, ahead of the trends.
Customer Quotes
Gary has undertaken a range of technical and statistical solutions for ICM over the years, covering aspects of selection and sampling to high-end segmentation and modelling, and we’ve always been delighted with the outcome. Martin Boon, Research Director, ICM Research
We value working with Gary because of his extraordinary depth of knowledge of statistical techniques, and because he is constantly bringing the latest developments to our attention in a usable and insightful way
Chrissie Wells, Research Director, Leapfrog Research and Planning
We have been collaborating with Gary since 2004 and he has always
delivered tremendous work for us on behavioural segmentation of customer
databases, attitudinal segmentation, conjoint based NPD, and
satisfaction drivers. His insight is always pragmatic, actionable and
business-led. We value his independence of mind and his constant
appetite for new and developing statistical techniques which mean we can
sell our clients leading-edge rather than off-the-shelf solutions
Francisco Pinedo, Partner, Sweeney Pinedo
Gary Bennett is a valuable partner to us in our drive to provide our clients with cutting edge choice tasks that replicate the future prescribing environment. His knowledge and enthusiasm for robust multivariate techniques are greatly appreciated by our project teams
Fabrice Allum, Board Director, Double Helix
In Logit Research, we see a company similar to ours, that provides an intelligent and constructive service, combined with heavyweight industry experience and technical knowledge. Gary Bennett is our immediate, first-choice for any statistical analysis. We regularly recommend him to our own clients and for us, there can be no better testimonial or endorsement than this.
Steve Taylor, Partner, w3dL
